COLOR MEANINGS . . .

Color has its own emotional language and influences our actions and how we respond to people, things and ideas. Your website colors can directly affect how visitors perceive your company and products. Read the positive and negative emotions associated with various colors and choose wisely.

Black
protection, dramatic, serious, classy, formality, secrecy, death, evil, mystery, strength, authority

Blue
tranquility, love, loyalty, security, trust, intelligence, coldness, fear, masculinity, calming, truth, heaven, confidence

Brown
friendly, earth, outdoors, longevity, conservative, dogmatic, conservative, stability, simplicity

Gold
wealth, prosperity, valuable, traditional, greed, dreamer, extravagent,presitge, wisdom

Gray
security, reliability, intelligence, solid, conservative, gloomy, sad, conservative, mourning, moody

Green
money, growth, fertility, freshness, healing, envy, jealousy, guilt, disorder, life, renewal, balance, harmony

Ivory
quiet, pleasantness, pureness, warmness, weak, unstable

Orange
courage, confidence, warmth, friendliness, success, ignorance, sluggishness, superiority, sunshine, joy, invigorating, attraction

Pink
healthy, happy, feminine, compassion, sweet, playful, weakness, femininity, immaturity, sense of well-being, romance, love, friendship

Purple
royalty, nobility, spirituality, luxury, ambition, creative, offbeat, surprising, restful, fun, mystery, moodiness

Red
love, energy, power, action, strength, passion, heat, desire, determination, courage, anger, danger, warning, rage, war, impatience

Silver
glamorous, high tech, graceful, sleek, dreamer, insincere

Tan
dependable, flexible, crisp, conservative, dull, boring, conservative

Turquoise
spiritual, healing, protection, sophisticated, envy, femininity

White
goodness, innocence, purity, fresh, easy, clean, winter, cold, distant

Yellow
bright, energy, sun, creativity, intellect, happy, joyous, uplifting, coward, irresponsible, unstable